With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.
Sarah Willersdorf is a Partner and Managing Director at the New York office of BCG and the global topic lead for Luxury, Fashion, and Beauty within BCG.
Whatever you do, avoid choosing a profile photo where you're crossing your arms or hunched over.
that one of the biggest mistakes Tinder users make is obscuring their face in their profile photo.
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Men especially appear more attractive to women when they're holding their arms upward in a "V," reaching out to grab something, or standing in another expansive position.
(@Alex Woody10)Emily Witt, investigative journalist and writer, focusing on modern dating from a feminist perspective.
Author of, "Future Sex." (@embot)Alex Williamson, head of branding and “resident de facto love doctor” at Bumble.
She advises CEOs and leadership teams across a range of topics surrounding growth, including branding transformation, marketing effectiveness, digital optimization, international expansion, and more.
Willersdorf serves on the Board of Governors for Cosmetics Executive Women, the beauty industry’s trade association.